Веб сайт магазина: www.missguided.co.uk

Бренд «Missguided»

Модный бренд, продающий одежду, обувь, аксессуары и косметические товары для широкой аудитории женщин старше 16-35 лет. Миссия состоит в том, чтобы позволить женщинам во всем мире быть уверенными в себе и быть тем, кем они хотят быть. Модная одежда необходимая женщинам для всех элементов их жизни. Каждую неделю добавляется до 1000 новых моделей одежды, стильные готовые наряды. Создатель Нитин Пасси, начинал свою карьеру в нью-йоркской индустрии моды в 2009 году, с кредитом в 50 000 фунтов стерлингов, страстью к продукту и бесконечными амбициями.
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Бренд «Missguided»

Website shop «Missguided»

Бренд «Missguided»

About Missguided

Our Brand

Our mission is to empower females globally to be confident in themselves and be who they want to be. Missguided is a bold, straight talking and forward thinking fashion brand inspired by real life that aims to do exactly that. Everything we create is informed by our customer along with global influences like social media, street style, and popular culture, creating a destination that delivers and encompasses everything it means to be a girl on the go in the world today.

Our Product

We create looks designed by in-house talent that's made to equip millenial women with the fashion they need for all elements of their life. And since our aim is all about empowerment, we make it easy for everyone by making our product affordable. Its not just fast fashion - its rapid fashion. We drop up to 1000 brand new styles every week, working constantly to bring our babes the freshest pieces, put together in wearable ready-to-go outfits.

Who run this mother

Nitin Passi is the man behind Missguided, starting his career in the New York fashion industry he set up on his own in 2009. With a loan of £50k, a passion for product and endless ambition, fast forward to present day, Passi runs a global multi platform brand and strives to continuously better what we do in every aspect. Follow his journey here.

Babes of Missguided

Babe power is at the heart of our brand. We believe in championing young talent and real women, inspiring a new generation of unstoppable females to be themselves and achieve whatever they want. Our babes are the dreamers, believers and doers who represent our customers, brand advocates and iconic women from all shades of life and creative expression.

We do all this and as much as we can to ensure we source ethically and to avoid acts that constitute modern slavery. To this end we have a team that is dedicated to understanding our supply chains, ask them about their operations, ensure they understand what supplying ethically means and provide guidance, training and assistance where necessary.

Бренд «Missguided»

Modern Slavery Statement

This statement is made pursuant to the Modern Slavery Act 2015. It sets out the steps taken by Missguided during the year ending 31 March 2017 to prevent modern slavery and human trafficking in its business and supply chains.
Structure, business and supply chains
Missguided is a multi-channel fashion brand, selling apparel, footwear, accessories and beauty products to a global audience of 16-35 year old females. We sell through global websites and bricks and mortar stores operated by two companies, Missguided Limited and Missguided Retail Limited.
Our workforce is based in the UK with our head office in Manchester and two other offices in London and Leicester. Our Leicester office supports our manufacturing sites in the UK and is strategically placed to deal with the current issues facing the Leicester manufacturing industry.
We have two key sourcing territories; China and the UK.

Our Actions

Given the nature of our business we are aware there is a real risk that modern slavery could be taking place in our product manufacturing supply chains. We have spent a considerable amount of time and resource trying to ascertain what we can do as a business to minimize or eradicate this risk.
Our board of directors are committed to combatting the issue of modern slavery and play a key role in our compliance strategy in this area. They meet weekly, monthly and quarterly to keep appraised on activity and recommend actions that need to be taken which will be followed up by the relevant teams.
Last year we set up a dedicated team at the head office to monitor our supply chains and identify and act upon potential risk areas. This year we were alerted to particular problem areas in Leicester, UK. We took steps to set up a Missguided hub in Leicester to bring us closer to our manufacturing sites so that we could fully monitor compliance. We also gained membership of the Ethical Trade Initiative (“ETI”). Amongst other things, this gave us access to their Leicester Working Group where together with other retailers we discussed how we could collectively combat the issues faced in this area.
We used the ETI’s Base Code as the basis of our ethical policy within our Supplier Manual. Our suppliers are committed to compliance with this through our contractual provisions and declarations which we require them to complete when they are onboarded.
We have made it a mandatory requirement for our suppliers to declare all manufacturing sites including third party units and subcontractors. We use the Supplier Ethical Data Exchange to assist us with the collation of data. With this information we are able to map out our supply chain and assess compliance. We held a workshop and training session for our suppliers in Autumn 2016, which educated suppliers on the risks of modern slavery in their supply chain and our policies, and gave them an opportunity to feedback their views.
The activities we have undertaken this year have helped to improve transparency of our supply chain and the issues that we face. This in turn has helped guide our guiding principles and identify areas where more improvement and education is required. Through our Leicester hub, we can now work more closely with our UK suppliers to ensure effective compliance. We have also been able to develop networks with our peers and dedicated groups to focus on how we can together combat this issues in this area.

Commitments for next year

Next year we will continue to work hard to combat modern slavery. We will build upon our efforts by working closely with other retailers, ETI and other NGOs to collectively to tackle problem areas as well as developing the foundations we have built including:
• improving governance of modern slavery risk assessment beyond product supply chain, including setting up a steering group from which distinct teams within the business will be able to voice concerns and agree business wide approach;
• developing further policies, guidance and training for employees and suppliers specific to modern slavery;
• engaging with agencies, external stakeholders, retailers and NGO’s to keep abreast of problem areas and risk;
• expansion of the ethical team in specific sourcing territories.
Missguided Limited Board
September 2017
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